A to Z Challenge: V is for… Video

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Video is continuing to grow. With more and more platforms and users engaging with video and more and more business producing video content. Just 14.5% of businesses don’t publish any video content — down from 25% in 2018.

However, producing a lot more “formal” video content can be quite an expense for companies so more and more people are turning to more informal / off the cuff content and using facebook live and Instagram stories etc.

As always, creating content for everything is time-consuming. So focus on you and your audience and what they want and the type of content that suits this.

You should also be targeting the platform where your audience is hanging out. Then you should be choosing to share your content in the relevant space. Here are some suggestions:

• Facebook Video and Facebook Live
• LinkedIn Video and Live
• Twitter Live
• Instagram Stories
• Instagram TV (IGTV)
• YouTube (more on this later)

While creating content (including video) is time consuming – it is a great way to get your name our there and boost your visibility and your reputation as a thought-leader in your field/industry. Videos are also easily shared and can be a fantastic way to reach more people.

Video is not for everyone. However, if it is something you want to do embrace it and to it well! It can be an easy way to raise your profile if it is something you enjoy doing.

Also, if you don’t want to do a more formally, planned out video strategy you could keep it very off the cuff and informal – but stick to this style.

Be clear how it is it fitting into your overall strategy and the purpose it is fulfilling and more importantly – enjoy it!