Why? Why do you need social media?

Before you jump into the world of social media it is important that you understand what social media is and why you need it.

Why do others use social media?

To help you think about why you might want to use social media and what might make investing time in your social media strategy worthwhile let’s first consider why businesses and individuals are using social media.

• brand awareness
• community engagement
• social interaction
• content distribution
• sales / lead generation
• customer support

Why do you need social media?

Think about what uses of social media might help you out.

If you are reading this blog you are probably going to be using social media to raise brand awareness and improve your visibility but you might want to think about how else you can be using it.

Write out why you think social media could be helpful for you. Once you have concluded why you need social media you can then think about your social media goals and your strategy to achieve those goals.

Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.