Y is for… Your Strategy

So why have we dedicated a whole a to z challenge (26 posts) to Instagram? Because we believe that Instagram can be another tool that can form part of your networking strategy. Particularly, if you are a visual or creative individual or business. Using Instagram effectively can boost your online presence.

If you are a company or brand …

Instagram is mainly visual but depending on your business (e.g. if you are a retail business) or your audience (e.g. if you have a student audience) you may be missing out by not using Instagram as part of your marketing strategy and as part of your networking strategy.

There are various ways that you might choose to use Instagram. By including Instagram in your networking strategy you can ensure that your Instagram and visual presence is being used effectively and is “joined up” with the rest of your branding and other wider strategies.

• Why are you on Instagram?
• What are your Instagram goals?
• How are you going to achieve those goals?
• What are the next steps to get you there?

and if you are an individual…

You will be wanting to use Instagram as part of your everyday networking strategy. This will include developing your existing relationships and sharing content and finding new people. Again, take some time to answer the above questions. Think about what you want to get out of Instagram and how you can use it as part of your existing networking strategy.