A to Z Challenge: Y is for… YouTube

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

As well as producing video content for your social media accounts or for your company as part of their content strategy why not use YouTube. If video is something you enjoy you might want to set up a YouTube Channel to showcase your vides. The right video content can help boost your visibility and reputation as a thought-leader. While it is more content creation, using a third party platform can get you in front of different audiences. In particular, using YouTube can also boost your Google ranking/SEO.

• Focus on what you can teach/share with your (target) audience and share it in formats that they like to watch.
• Create content that complements what is already on your website (perhaps in written format). Use YouTube videos to drive traffic to your website and resources.
• Create content that captures interviews, feedback and other thought-leadership opportunities and use it to bring it together.

Whatever you do make sure your videos inform, educate, or entertain.