Your Networking Problems – Solved! #10: You are known as a good generalist

A generalist is someone who has a broad range of skills and knowledge in a variety of areas. This could be in a particular field or industry, or it could be across multiple fields or industries. Generalists are often seen as being well-rounded and able to adapt to a variety of situations and challenges. They may be able to handle a wide range of tasks and responsibilities, and may be seen as a valuable resource because of their diverse skillset.

In contrast, a specialist or expert is someone who has in-depth knowledge and expertise in a specific area or subject.

At times it can be challenging for a good generalist to make an impact or pick up work via networking. Sometime people do want a good generalist, but often if you are a specialist or expert, any referrals are typically easier to make.

If you are simply known as a good generalist, there are a few things you can do to increase your chances of getting more work:

Specialise in a particular area:

While being a generalist can be an asset, specialising in a specific area can also be beneficial. By focusing on a particular niche or industry, you can become an expert in that area and be seen as a go-to resource for clients and potential clients. However, there are plenty of people who are happy being generalists and if this is you… read on…

Network with specialists:

While you may be a generalist, networking with specialists in other areas can be a great way to get introduced to new clients and opportunities. By collaborating with specialists, you can offer a broader range of services to clients and increase your chances of getting work. This is particularly important when it comes to internal networking and cross-referrals. Generalists and Specialists can work very well together to their mutual benefit.

Be proactive in your business development efforts:

As a generalist, you may need to be more proactive in your business development efforts in order to find new work. This could involve reaching out to potential clients, attending industry events and networking events, or using social media and other marketing channels to promote your services. Your networking strategy should be tailored to take advantage of the fact that you are a generalist.

Focus on building strong relationships:

Building strong relationships with clients and potential clients is key to getting more work as a generalist. By consistently offering value and demonstrating your expertise, you can position yourself as a trusted resource and increase your chances of getting repeat business and referrals.